Contact Public Relations
Kristin Mason, Public Relations Director, the About Group
212.204.1984
kmason@aboutdotcomMeredith Worsham, Manager of Communications, the About Group
212.204.2617
mworsham@aboutdotcom
Press Releases
About.com’s “The Trust Factor” Study Finds Trust Crucial to Consumer-Brand Relationships and a Key Driver in Decision-Making
Identifies Essential Elements of Trust and Outlines Best Practices for Marketers to Build Trust NEW YORK (July 19, 2012) – With the wealth of information available online, trust is a crucial tool that consumers use to sort and prioritize the… Read More
About.com Challenges Users to Do More in Trade Marketing Campaign
NEW YORK (June 4, 2012) – About.com (www.about.com) today launched a new trade marketing campaign, “About.com. Do more.” The campaign showcases About.com as a catalyst for users to take action in their everyday lives, through practical advice and information written… Read More
New Calorie Count Premium Service Offers Expert, One-on-One Nutrition Guidance and Support from Registered Dietitians
NEW YORK, NY (March 14, 2012) – Calorie Count (www.caloriecount.com), a free award-winning health and wellness Web site with more than 3.7 million members, has launched a Premium Service, which enables subscribers to more effectively reach their nutritional goals through expert personalized nutrition advice and support from registered dietitians. Read More
ConsumerSearch Offers On-the-Go Shopping Advice with Free Product Review App
NEW YORK, NY (March 8, 2012) – Educated shopping got easier today with the launch of the ConsumerSearch app for iPhone and iPod Touch. The new app, available through the App Store, offers insights and research on thousands of consumer products in over 400 product categories to help users make informed purchasing decisions. Read More
Calorie Count Releases Health and Wellness App for iPad
NEW YORK, NY (February 21, 2012) – Calorie Count (www.caloriecount.com), a free award-winning health and wellness Web site with more than 3.1 million members, has launched its first app for iPad, designed to help members easily and quickly track their progress with tools and functionality that complement the iPad. Read More
About.com Launches Free Cooking App with Thousands of Recipes, Expert Tutorials and Kitchen Tools
NEW YORK, NY (Feb. 1, 2012) – About.com (www.about.com) has expanded its mobile presence with the launch of Real Recipes, a free app for iPhone and iPod Touch that delivers the recipes and expertise of About.com’s deep catalogue of culinary content in a searchable, easy-to-use display. Read More
About.com 2012 Readers’ Choice Awards Now Accepting Nominations
NEW YORK, January 19, 2012 – About.com has opened the nomination period for its fifth annual Readers’ Choice Awards, which honor the best products, features and services across dozens of categories, ranging from technology to hobbies to parenting and more. Read More
Calorie Count Unveils Innovative Social Networking Platform for the Health and Wellness Community
NEW YORK–(BUSINESS WIRE)–Calorie Count (www.caloriecount.com), a free award-winning online health and wellness Web site with more than 3 million members, has launched Calorie Camp, the first interactive and educational healthy lifestyle social network with gaming elements. Read More
About.com Becomes First Web Site to Offer Content on Hundreds of Lifestyle Topics in Flipboard
NEW YORK, NY (Nov. 29, 2011) – About.com (www.about.com) has joined Flipboard as the first Web site to provide content across hundreds of topics within the social magazine. Flipboard now features About.com’s most popular and timely content, selected from the About.com Twitter feed, homepage and six content categories: Health, Travel, Style, Parenting, Food and Home & Garden. Read More
Shopping is for the Birds on Turkey Day: Consumers Want Stores Closed on Thanksgiving According to ConsumerSearch.com Survey
Survey looks at consumers’ plans and perceptions regarding Black Friday and the start of holiday shopping season  NEW YORK, NY (November 14 2011) – While several major retailers are planning to get a jump on Black Friday by opening their doors… Read More

