The Wayback Machine - https://web.archive.org/web/20141118085112/http://www.academia.edu:80/Documents/in/Post-Soviet_Studies
In How Brands Become Icons (2004), Holt shows the different ways in which certain brands draw on cultural imagery, myths, and history to create identity. In so doing, brands both construct and co-opt a mythical β€˜elsewhere’ involving... more
In How Brands Become Icons (2004), Holt shows the different
ways in which certain brands draw on cultural imagery, myths,
and history to create identity. In so doing, brands both construct
and co-opt a mythical β€˜elsewhere’ involving β€˜collective
memories’, and β€˜imaginary geographies’. The question remains
as to how this process operates in countries such as Russia, where
the politics of identity are particularly contentious, and β€˜collective
memories’ are often hotly disputed. Another issue concerns the
contribution social media can make in this area, since they
constitute a tremendous opportunity for brands to construct the
narratives that Holt suggest lie at the heart of brand-making
mythology. In order to begin to address this dual gap in the
literature, we propose a conceptual paper, based on a case study
of one specific Russian brand, AB-Inbev’s β€˜Siberian Crown’.
This brand is chosen first because of the specific challenges it
faces in the market place, and second on account of the particular
strategy it adopts to overcome them. As we show, this strategy
involves using Facebook in order, first, to install beer as Russia’s
new national drink, and second, to establish itself as the ultimate
Russian beer brand. Our paper’s contribution lies most
importantly in the way it extends Holt’s work on iconic brands
into virtual and non-Western contexts. Given our findings, more
work needs to be done on the ways in which social media can
help brands manage meaning during turbulent times – not just in
Russia but in a wide variety of markets.
Questions debated in this book relate to the role of memory in everyday life in the context of changes since 1989 in post-communist countries, namely the former East Germany, Hungary, Ukraine, Romania, Bulgaria, Poland, the former... more
Questions debated in this book relate to the role of memory in everyday life in the context of changes since 1989 in post-communist countries, namely the former East Germany, Hungary, Ukraine, Romania, Bulgaria, Poland, the former Yugoslavia and Russia. In our attempt to understand how the memory of the past lives in the present, the forms it takes, the
places it inhabits, and the ways in which it is negotiated by individuals and communities, we have put together a volume that captures different research contexts and different methods. Looking at the everyday of memory from a β€˜bottom-up’ perspective, we present twelve chapters which engage with critical theory, film and literary criticism, narrative studies, cultural sociology, urban studies, visual anthropology, phenomenology and art. The purpose of this combined approach is to achieve a varied overview of the diverse practices, subjectivities and identities that have been influenced by communism and are connected to social and historical spaces and times from β€˜before’ and β€˜after’ the fall of the Iron Curtain. The dimensions of memory are defined in the subtitle of the book as a space and time β€˜between communism and post-communism’. This subtitle questions the dominant
polarized understanding of post-communism as an era marked by the ending of the previous system and the transition towards the future. By contrast, in this book we situate the memory of the past in the time and space between communism and post-communism, where β€˜before’ and
β€˜after’ simultaneously merge and collide.
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The fall 2014 military draft to the Russian army differs from previous conscription campaigns in that, for first time since the early 1990s, the draft will include conscripts from Chechnya. In addition, the number of conscripts from... more
The fall 2014 military draft to the Russian army differs from previous conscription campaigns in that, for first time since the early 1990s, the draft will include conscripts from Chechnya. In addition, the number of conscripts from Dagestan was doubled. Observers have connected the Kremlin’s increased interest in attracting North Caucasians – previously excluded from the mandatory service – to serve in the Russian army to Russia’s involvement in Eastern Ukraine and the dwindling numbers of ethnic Russian conscripts. Yet the actual reasons might be more symbolic and practical, tied to the precondition of military service for government employment eligibility in Russia.
This book explores developments in the three major societies of the South Caucasus – Armenia, Azerbaijan and Georgia – focusing especially on religion, historical traditions, national consciousness, and political culture, and on how these... more
This book explores developments in the three major societies of the South Caucasus – Armenia, Azerbaijan and Georgia – focusing especially on religion, historical traditions, national consciousness, and political culture, and on how these factors interact. It outlines how, despite close geographical interlacement, common historical memories and inherited structures, the three countries have deep differences; and it discusses how development in all three nations has differed significantly from the countries’ declared commitments to democratic orientation and European norms and values. The book also considers how external factors and international relations continue to impact on the three countries.
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This presentation enlights the role played by oil and gas developments in shaping the russian economic trajectory and, partially, the trajectories of other post-soviet countries. Cette prΓ©sentation retrace le rΓ΄le jouΓ© par les enjeux... more
This presentation enlights the role played by oil and gas developments in shaping the russian economic trajectory and, partially, the trajectories of other post-soviet countries.

Cette prΓ©sentation retrace le rΓ΄le jouΓ© par les enjeux Γ©nergΓ©tiques dans la trajectoire de la Russie - et, en partie, de l'espace post-soviΓ©tique - depuis la fin de l'URSS
An analysis on Mikhail Gorbachev's speech on the occasion of the 25th anniversary of the fall of the Berlin Wall. The speech is one of the three most significant speeches delivered on East-West relations in 2014, the other two being... more
An analysis on Mikhail Gorbachev's speech on the occasion of the 25th anniversary of the fall of the Berlin Wall. The speech is one of the three most significant speeches delivered on East-West relations in 2014, the other two being Vladimir Putin's Crimea and Valdai speeches.
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ΠšΠΎΠ»Π»Π΅ΠΊΡ‚ΠΈΠ²Π½Π°Ρ монография (Николай БСспамятных, Анна ВасилСвич, АлСксандр Осипов, Π€Π΅Π΄Π΅Ρ€ΠΈΠΊΠ° ΠŸΡ€ΠΈΠ½Π°, Π˜Π³ΠΎΡ€ΡŒ ΠŸΡƒΡˆΠΊΠΈΠ½) посвящСна Ρ€ΠΎΠ»ΠΈ совСтского идСологичСского ΠΈ ΠΈΠ½ΡΡ‚ΠΈΡ‚ΡƒΡ†ΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΠ³ΠΎ наслСдия Π² ΡƒΠΏΡ€Π°Π²Π»Π΅Π½ΠΈΠΈ ΡΡ‚Π½ΠΎΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π½Ρ‹ΠΌ ΠΌΠ½ΠΎΠ³ΠΎΠΎΠ±Ρ€Π°Π·ΠΈΠ΅ΠΌ Π² БСларуси,... more
ΠšΠΎΠ»Π»Π΅ΠΊΡ‚ΠΈΠ²Π½Π°Ρ монография (Николай БСспамятных, Анна ВасилСвич, АлСксандр Осипов, Π€Π΅Π΄Π΅Ρ€ΠΈΠΊΠ° ΠŸΡ€ΠΈΠ½Π°,  Π˜Π³ΠΎΡ€ΡŒ ΠŸΡƒΡˆΠΊΠΈΠ½) посвящСна Ρ€ΠΎΠ»ΠΈ совСтского идСологичСского ΠΈ ΠΈΠ½ΡΡ‚ΠΈΡ‚ΡƒΡ†ΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΠ³ΠΎ наслСдия Π² ΡƒΠΏΡ€Π°Π²Π»Π΅Π½ΠΈΠΈ ΡΡ‚Π½ΠΎΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π½Ρ‹ΠΌ ΠΌΠ½ΠΎΠ³ΠΎΠΎΠ±Ρ€Π°Π·ΠΈΠ΅ΠΌ Π² БСларуси, МолдовС ΠΈ Π£ΠΊΡ€Π°ΠΈΠ½Π΅ (рассматриваСмых ΠΊΠ°ΠΊ «большоС ΠŸΠΎΠ³Ρ€Π°Π½ΠΈΡ‡ΡŒΠ΅Β» ΠΌΠ΅ΠΆΠ΄Ρƒ ЕвропСйским Боюзом ΠΈ РоссиСй) ΠΈ Ρ…Π°Ρ€Π°ΠΊΡ‚Π΅Ρ€Ρƒ взаимодСйствия этого наслСдия с ΠΏΠΎΠ΄Ρ…ΠΎΠ΄Π°ΠΌΠΈ ΠΊ Π·Π°Ρ‰ΠΈΡ‚Π΅ ΠΌΠ΅Π½ΡŒΡˆΠΈΠ½ΡΡ‚Π², ΠΏΡ€Π΅Π΄Π»Π°Π³Π°Π΅ΠΌΡ‹ΠΌΠΈ СвропСйскими организациями (Π•Π‘, Π‘ΠΎΠ²Π΅Ρ‚ΠΎΠΌ Π•Π²Ρ€ΠΎΠΏΡ‹ ΠΈ ΠžΠ‘Π‘Π•). Π­Ρ‚Π½ΠΎΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π½Π°Ρ ΠΏΠΎΠ»ΠΈΡ‚ΠΈΠΊΠ° Π² Π΄Π°Π½Π½ΠΎΠΉ Ρ€Π°Π±ΠΎΡ‚Π΅ опрСдСляСтся ΠΊΠ°ΠΊ Ρ‚Π΅ ΠΊΠΎΠΌΠΏΠΎΠ½Π΅Π½Ρ‚Ρ‹ ΠΏΡ€Π°Π²ΠΎΠ²ΠΎΠ³ΠΎ рСгулирования ΠΈ ΠΏΡƒΠ±Π»ΠΈΡ‡Π½ΠΎΠΉ ΠΏΠΎΠ»ΠΈΡ‚ΠΈΠΊΠΈ, Ρ„ΡƒΠ½ΠΊΡ†ΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΡΡ‚ΡŒ ΠΊΠΎΡ‚ΠΎΡ€Ρ‹Ρ… нСпосрСдствСнно обусловлСна этничСской Π½Π΅ΠΎΠ΄Π½ΠΎΡ€ΠΎΠ΄Π½ΠΎΡΡ‚ΡŒΡŽ насСлСния. ΠŸΡ€Π΅Π΄Π»Π°Π³Π°Π΅ΠΌΡ‹ΠΉ Π°Π½Π°Π»ΠΈΠ· носит мСТдисциплинарный Ρ…Π°Ρ€Π°ΠΊΡ‚Π΅Ρ€, ΡΠΎΠ²ΠΌΠ΅Ρ‰Π°ΡŽΡ‰ΠΈΠΉ ΠΏΠΎΠ΄Ρ…ΠΎΠ΄Ρ‹ ΡŽΡ€ΠΈΡΠΏΡ€ΡƒΠ΄Π΅Π½Ρ†ΠΈΠΈ, политичСской Π½Π°ΡƒΠΊΠΈ ΠΈ социологии. Π‘Ρ€Π°Π²Π½ΠΈΡ‚Π΅Π»ΡŒΠ½ΠΎ-ΡŽΡ€ΠΈΠ΄ΠΈΡ‡Π΅ΡΠΊΠΈΠΉ Π°Π½Π°Π»ΠΈΠ· Π½ΠΎΡ€ΠΌΠ°Ρ‚ΠΈΠ²Π½ΠΎΠΉ Π±Π°Π·Ρ‹ ΡΡ‚Π½ΠΎΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π½ΠΎΠΉ ΠΏΠΎΠ»ΠΈΡ‚ΠΈΠΊΠΈ Π² Ρ‚Ρ€Π΅Ρ… странах ΠΈ сравнСниС этой Π±Π°Π·Ρ‹ с Π½ΠΎΡ€ΠΌΠ°ΠΌΠΈ ΠΈ ΠΏΠΎΠ΄Ρ…ΠΎΠ΄Π°ΠΌΠΈ, Ρ€Π°Π·Π²ΠΈΠ²Π°Π΅ΠΌΡ‹ΠΌΠΈ СвропСйскими организациями, сочСтаСтся с рассмотрСниСм политичСских институтов (с Ρ‚ΠΎΡ‡ΠΊΠΈ зрСния нСоинституционалистской пСрспСктивы Π² качСствС устойчивых ΠΏΡ€Π°ΠΊΡ‚ΠΈΠΊ), ΠΎΠΏΡ€Π΅Π΄Π΅Π»ΡΡŽΡ‰ΠΈΡ… ΠΊΠΎΠ½Ρ‚ΡƒΡ€Ρ‹ ΠΈ содСрТаниС «управлСния Ρ€Π°Π·Π½ΠΎΠΎΠ±Ρ€Π°Π·ΠΈΠ΅ΠΌΒ». Авторы Π΄Π΅Π»Π°ΡŽΡ‚ Π²Ρ‹Π²ΠΎΠ΄, Ρ‡Ρ‚ΠΎ ΠΌΠ½ΠΎΠ³ΠΈΠ΅ ΠΊΠΎΠ½Ρ†Π΅ΠΏΡ†ΠΈΠΈ ΠΈ ΠΏΡ€Π°ΠΊΡ‚ΠΈΠΊΠΈ соврСмСнной ΡΡ‚Π½ΠΎΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π½ΠΎΠΉ ΠΏΠΎΠ»ΠΈΡ‚ΠΈΠΊΠΈ (особСнно носящиС Ρ…Π°Ρ€Π°ΠΊΡ‚Π΅Ρ€ Π½Π΅Ρ„ΠΎΡ€ΠΌΠ°Π»ΡŒΠ½Ρ‹Ρ… институтов ΠΈ основанныС Π½Π° расхоТдСнии ΠΌΠ΅ΠΆΠ΄Ρƒ Ρ€ΠΈΡ‚ΠΎΡ€ΠΈΠΊΠΎΠΉ ΠΈ дСйствиями ΠΎΡ„ΠΈΡ†ΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ… властСй) ΠΎΠΊΠ°Π·Ρ‹Π²Π°ΡŽΡ‚ΡΡ унаслСдованными ΠΎΡ‚ совСтского ΠΏΡ€ΠΎΡˆΠ»ΠΎΠ³ΠΎ. ВмСстС с Ρ‚Π΅ΠΌ ΠΎΠ½ΠΈ Π½Π΅ ΠΌΠΎΠ³ΡƒΡ‚ ΡΡ‡ΠΈΡ‚Π°Ρ‚ΡŒΡΡ ΠΏΡ€ΠΈΠ½Ρ†ΠΈΠΏΠΈΠ°Π»ΡŒΠ½ΠΎ нСсовмСстимыми с Ρ‚Π°ΠΊ Π½Π°Π·Ρ‹Π²Π°Π΅ΠΌΡ‹ΠΌΠΈ «СвропСйскими стандартами», сформулированными Π½Π° ΠΏΠΎΡ…ΠΎΠΆΠΈΡ… ΠΊΠΎΠ½Ρ†Π΅ΠΏΡ‚ΡƒΠ°Π»ΡŒΠ½Ρ‹Ρ… основах, Π΄Π΅ΠΌΠΎΠ½ΡΡ‚Ρ€ΠΈΡ€ΡƒΡŽΡ‰ΠΈΠΌΠΈ Π΄ΠΎΡΡ‚Π°Ρ‚ΠΎΡ‡Π½ΡƒΡŽ Π³ΠΈΠ±ΠΊΠΎΡΡ‚ΡŒ ΠΈ ΠΎΡ‚ΠΊΡ€Ρ‹Ρ‚Ρ‹ΠΌΠΈ для ΠΈΠ½Ρ‚Π΅Ρ€ΠΏΡ€Π΅Ρ‚Π°Ρ†ΠΈΠΈ.
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Based on fieldwork conducted between 2008 and 2011, this article explores the role of roads in enabling and limiting the movement of people and goods in Tajikistan’s Eastern Pamirs. The article focuses on the Pamir Highway and a newly... more
Based on fieldwork conducted between 2008 and 2011, this article explores the role of roads in enabling and limiting the movement of people and goods in Tajikistan’s Eastern Pamirs. The article focuses on the Pamir Highway and a newly established trade route linking Tajikistan with China. Besides materially facilitating mobility, both roads serve as trajectories for opportunities, but often also signify the lack of such to those who live along them. This article thus seeks to analyse the shifting roles of roads against the backdrop of past and present state dispensations, shifting ideologies and newly emerging economic practices. By emphasising roads as both enabling and limiting spatial entities shaped by materiality, politics and economics, this article argues, on the one hand, that roads are important factors in directing and accelerating the mobility of people and goods and, on the other, that roads are also symbols of immobility inasmuch as they set limitations on the movement of people.
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Published in the volume entitled: Abdurahman Jami and Cultural Values of His Era, which is dedicated to the 600th anniversary of Abd al-Rahman Jami celebrated in the Republic of Tajikistan in 2014. This word addresses problems of... more
Published in the volume entitled: Abdurahman Jami and Cultural Values of His Era, which is dedicated to the 600th anniversary of Abd al-Rahman Jami celebrated in the Republic of Tajikistan in 2014. This word addresses problems of historical, cultural, artistic, and aesthetic values of the era of the great thinker and humanist.
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