Marketing

This chapter develops a conceptual framework based on different dynamics in consumer attitudes. Empirical analysis seeks to illustrate this framework with emerging and mature market data for the same brands over the same time period. The results generate important implications, especially for brand management in emerging markets. First, the emotional brand connection, judged so important in mature markets, is substantially less important than securing the brand’s spot in the consumers’ consideration set. Second, emerging market consumers are more willing to seek out distribution channels for their brands, reducing the “compromised choice” due to less-than-perfect distribution coverage. Third, price is a double-edged sword in emerging markets: a high price benefits sales through consideration but hurts sales through liking. The net impact of these influences shapes the long-run sales effects of marketing. In particular, long-run advertising and price elasticity is higher, while long-run distribution elasticity is lower in emerging markets compared to mature markets.

China's demand for Insulin has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2003, 2008 and 2013) and long-term forecasts through 2018 and 2023 are presented. Major producers in China are profiled.


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Table of Content

I. INTRODUCTION
Report Scope and Methodology
Executive Summary

II. BUSINESS ENVIRONMENT
Economic Outlook
Key Economic Indicators
Industrial Output
Population and Labor
Foreign Investment
Foreign Trade
Financial and Tax Regulations
Banking System and Regulations
Foreign Exchange
Taxes, Tariff and Custom Duties

III. INSULIN INDUSTRY ASSESSMENTS
Overview of Diabetes Mellitus
Treatment for Diabetes Mellitus
Insulin Industry Structure
Insulin Industry Production and Demand
Major Producer Facility
Market Share of Key Producers
Major End-Users
Major Foreign Investments
Potential Entrants
Technology Development

IV. INSULIN PRODUCTION AND DEMAND
Overview
Animal Insulin
Animal Insulin Introduction and Overview
Animal Insulin Production and Demand
Animal Insulin Output and Demand
Animal Insulin Major Producers
Animal Insulin Import and Export
Human Insulin
Human Insulin Introduction and Overview
Human Insulin Production and Demand
Human Insulin Output and Demand
Human Insulin Major Producers
Human Insulin Import and Export
Insulin Analogue
Insulin Analogue Introduction and Overview
Insulin Analogue Production and Demand
Insulin Analogue Output and Demand
Insulin Analogue Major Producers
Insulin Analogue Import and Export
Total Insulin Import and Export

V. INSULIN CONSUMPTION BY MARKET
Population Trends by Age Group
Diabetes Mellitus Market Overview
Treatment Revenues
Insulin Markets Outlook
Insulin Market of Type 1 Diabetes Mellitus Treatment
Insulin Markets Outlook of Type 1 Diabetes Mellitus Treatment
Insulin Market of Type 2 Diabetes Mellitus Treatment
Insulin Markets Outlook of Type 2 Diabetes Mellitus Treatment
Insulin Market of Gestational Diabetes Mellitus Treatment
Insulin Markets Outlook of Gestational Diabetes Mellitus Treatment
Insulin Market of Other Specific Types of Diabetes Mellitus Treatment
Insulin Markets Outlook of Other Specific Types of Diabetes Mellitus Treatment

VI. MARKET ENTRY CHANNELS
China Market Entry Overview
China’s Distribution System
Insulin Distribution Channels
Transportation and Freight Infrastructure
Communications
China’s Market Entry
Export to China
Indirect export
Direct Export
License and Contract Manufacture
Assembling in China
Contract Manufacturing
Trade Permit
Investment
Equity Joint Venture
Contractual Joint Venture
Wholly Foreign-Owned Enterprise

VII. Insulin PRODUCER DIRECTORY
Insulin Producer Profiles and Directory
Major End-Users

List of Tables
I. INTRODUCTION
Economic Outlook Summary
Total Insulin Production and Demand

II. BUSINESS ENVIRONMENT
Key Economic Indicators
Industrial Output
Population and Labor Force Trends
Foreign Investment and Loans
Foreign Trade

III. INSULIN INDUSTRY ASSESSMENTS
China’s Insulin Production and Demand by Product
China’s Insulin Production and Demand
China’s Insulin Key Producers
Market Share of Key Domestic Insulin Producers
China’s Insulin Consumption by Application In
Major Foreign Investment in China

IV. PRODUCTION AND DEMAND
Total Insulin Production and Demand
China’s Insulin Production and Consumption by product
China’s Insulin Consumption by Markets
China’s Animal Insulin Production and Demand
The Output and Market Share of Animal Insulin Major Producers
China’s Human Insulin Production and Demand
The Output and Market Share of Human Insulin Major Producers
China’s Insulin Analogue Production and Demand
The Output and Market Share of Insulin Analogue Major Producers
China’s Insulin Import by Country

V. INSULIN CONSUMPTION BY MARKET
Population by Age
Insulin Consumption by Application
Insulin Consumption by Market
Insulin Consumption in Type 1 Diabetes Mellitus Treatment and Market Share
Insulin Consumption in Type 2 Diabetes Mellitus Treatment and Market Share
Insulin Consumption in Gestational Diabetes Mellitus Treatment and Market Share
Insulin Consumption in Other Specific Types of Diabetes Mellitus Treatment and Market Share

List of Figures
I. INTRODUCTION
Insulin Output and Demand

II. BUSINESS ENVIRONMENT
China’s Imports and Exports
Industrial Output by Ownership
China’s GDP

III. INSULIN INDUSTRY ASSESSMENTS
China’s Insulin Output by Products
China’s Insulin Consumption by Product
Insulin Output
Demand of Insulin
China’s Insulin Output and Demand
China’s Key Insulin producers Location by Province
Insulin Consumption by Application

IV. INSULIN PRODUCTION AND DEMAND
Total Insulin Output and Demand
China’s Insulin Consumption by Product
Insulin Demand
China’s Insulin Consumption by Market
Insulin Demand
China’s Insulin Consumption by Market
Animal Insulin Output
Animal Insulin Demand
Animal Insulin Output and Demand
Animal Insulin Output and Self-Sufficiency
Animal Insulin Import and Export
Animal Insulin Net Import
Animal Insulin Demand Composition
Animal Insulin Demand and Self-sufficiency
Human Insulin Output
Human Insulin Demand
Human Insulin Output and Demand
Human Insulin Output and Self-Sufficiency
Human Insulin Import and Export
Human Insulin Net Import
Human Insulin Demand Composition
Human Insulin Demand and Self-sufficiency
Insulin Analogue Output
Insulin Analogue Demand
Insulin Analogue Output and Demand
Insulin Analogue Output and Self-Sufficiency
Insulin Analogue Import and Export
Insulin Analogue Net Import
Insulin Analogue Demand Composition
Insulin Analogue Demand and Self-sufficiency
Insulin Import and Export
Insulin Net Import
Insulin Demand Composition
Insulin Demand and Self-sufficiency
Insulin Net Import and Self-sufficiency
Insulin Import by Country

V. INSULIN CONSUMPTION BY MARKET
China’s Insulin Consumption
China’s Insulin Consumption by Application
Insulin Consumption in Type 1 Diabetes Mellitus Treatment and Market Share
Insulin Consumption in Type 2 Diabetes Mellitus Treatment and Market Share
Insulin Consumption in Gestational Diabetes Mellitus Treatment and Market Share
Insulin Consumption in Other Specific Types of Diabetes Mellitus Treatment and Market Share

VI. MARKETING STRATEGIES
China’s Distribution Channel

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This research report presents shipment volume and value forecast and recent quarter review of shipment volume, value, ASP, manufacturer volume and value rankings, shipment by resolution, production location, and shipment destination, and business type. The content of this report is based on primary data obtained through interviews with IP camera makers. The report finds that the shipment volume of Taiwanese IP camera industry in the second of 2014 grew 14.7% compared to the same period of last year. It is forecasted that the Taiwanese IP camera manufacturers' full-year shipment volume will witness 28.2% growth in 2014 in comparison to 2013.


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IP cameras with resolution between 1MP and 1.3MP constituted the largest share of total IP camera shipments in the second quarter of 2014, followed by VGA, 2MP, and 3MP (and higher) IP cameras. Bolstered by growing popularity of smart city and smart home, it is forecast that the demand for IP cameras will keep rising in the second half of 2014 and 2015.


Table of Content

Shipment Volume
(Table) Taiwanese IP Camera Shipment Volume, 1Q 2013 - 2Q 2015 Unit: Thousand
Shipment Value
(Table) Taiwanese IP Camera Shipment Value and ASP, 1Q 2013 - 2Q 2015 Unit: US$ Million
Ranking
(Table) Taiwanese IP Camera Manufacturer Value Ranking, 1Q 2013 - 2Q 2014
Volume Ranking
(Table) Taiwanese IP Camera Manufacturer Value Ranking, 1Q 2013 - 2Q 2014
Product Mix
(Table) Taiwanese IP Camera Shipment Volume by Resolution, 1Q 2013 - 2Q 2014 Unit: Thousand
(Table) Taiwanese IP Camera Shipment Volume Share by Resolution, 1Q 2013 - 2Q 2014
Production Locations
(Table) Taiwanese IP Camera Shipment Volume by Production Location, 1Q 2013 - 2Q 2014
(Table) Taiwanese IP Camera Shipment Volume Share by Production Location, 1Q 2013 - 2Q 2014
Shipment Destinations
(Table) Taiwanese IP Camera Shipment Volume by Destination, 1Q 2013 - 2Q 2014
(Table) Taiwanese IP Camera Shipment Volume Share by Destination, 1Q 2013 - 2Q 2014
Business Types
(Table) Taiwanese IP Camera Shipment Volume by Business Type, 1Q 2013 - 2Q 2014
(Table) Taiwanese IP Camera Shipment Volume Share by Business Type, 1Q 2013 - 2Q 2014
Intelligence Insight
Taiwanese IP Camera Shipments to Witness over 20% Year-on-year Growth in 2014
Share of Taiwan-made and OBM IP Cameras on the Rise
IP Camera Shipment Growth Bolstered by Smart City and Smart Home
Appendix
Research Scope
Companies Covered:
Product Definitions
IP Camera
Product Categories
Business Type Definitions
ODM
OEM
OBM
Geographic Definitions
Other Asian Countries
North America
Latin America
Western Europe
Other European Countries
Other

List of Tables

List of Figures

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Market Research Report on Global and Chinese Apramycin Sulphate Industry, 2009-2019 is a professional and in-depth market survey on Global and Chinese Apramycin Sulphate industry. The report firstly reviews the basic information of Apramycin Sulphate including its classification, application and manufacturing technology; The report then explores global and Chinas top manufacturers of Apramycin Sulphate listing their product specification, capacity, Production value, and market share etc.; The report further analyzes quantitatively 2009-2014 global and Chinas total market of Apramycin Sulphate by calculation of main economic parameters of each company.