One of the problems which have been inhibiting (cyber) criminals and terrorists from unleashing their full potential was the inability to conceal the financing of their operations. All transactions had to be made through the conventional banking system and were subject to scrutiny during this process. This gave Law Enforcement and the Intelligence Community the ability to determine and apprehend suspects due to conspicuous movement of assets flagged – for instance – through the TFTP. Because Bitcoin is transferred peer-2-peer and outside of the realm of the monitored banking apparatus, this ability has been circumvented. It is therefore safe to assume that criminals and terrorists will start to increasingly take advantage of this possibility of fund transfer to finance their operations.

In the first chapter Hilse speaks about "diversifying operational risks of domestic market behavior" and names some examples such as -Taking business to business around the globe -Politics 2.0 -Tapping into the customer web and more. In the chapters following that called -Who visited your website and when? -Taking your business from local to global for a few thousand bucks -Learning marketing from the porn industry -Making your customers do the customer service themselves -What makes corporate blogging important? -Corporate online reputation management -Search engine optimization (SEO) -Customer information management (CRM) he applies the conventional "business strategy" approach and describes methods, how to incorporate them into existing strategies and some of the things to keep in mind when doing so. Chapters are enriched with a real life example from the assignments Hilse completed around the world and are very fun to read and easy to comprehend.