While much tourism scholarship isolates various aspects of tourist motivation/experience and tourism sites, few studies have addressed the connections between motivation, the tourist’s role in constructing place, and the power of ideology...
moreWhile much tourism scholarship isolates various aspects of tourist motivation/experience and tourism sites, few studies have addressed the connections between motivation, the tourist’s role in constructing place, and the power of ideology in constructing both the tourism subject and the tourism site. Lacan’s formulation of alienation provides the foundation for exploring tourists’ motivations for visiting wilderness, while theories of power and ideology from Althusser and Foucault are employed to further investigate the power of the wilderness ideology in the formation of both the Adirondack Park as wilderness and the ‘Nature Tourist’ as subject. This study, through examination of the ways alienation/authenticity and ideology work in tandem in the construction of place and subject, yields greater understanding of how and why tourists come to value wilderness areas, and what motivates visitors to seek out these areas. Wilderness, constructed as pure, pristine, and sacred, is seen by many nature tourists as the antidote to their own feelings of alienation, and thus serves as the material manifestation of these tourists’ ability to reconcile their alienated selves with their true, whole selves. Because many nature tourists are motivated by the search for the authentic in both tourism site and experience, the site, as ideology materialized, and motivation rooted in the search for the authentic, are two sides of the same coin. Further, through their own narratives and practices in wilderness, visitors themselves become active agents in the construction of the Park’s identity as wilderness.
Keywords: Wilderness, Tourism, Nature, Ideology, Alienation, Authenticity