When Dara Treseder moved on from Peloton to software design platform Autodesk in September, she brought one of her ad agencies with her.
Treseder signed on Ryan Reynolds’ Maximum Effort agency, buying into the creative-as-a-subscription (CaaS) program from MNTN (Maximum Effort’s parent company), which bundles media and creative services for brands. The package offers brands strategy and development work, as well as culturally relevant advertising and metrics to track it.
The two parties brainstormed how to develop the software platform’s brand and enrich its storytelling. Maximum Effort came to Autodesk with the idea to celebrate The Walking Dead, leading to its debut work Sunday night during the show’s series finale.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
