Frank Green, the cult Australian water bottle brand, has launched a re-engineered range of its colourful $50-plus bottles as it fights off competition from global brands and copy cats. The cult favourite, which is credited as one of the driving forces behind the explosion of ‘emotional support’ water bottles, has sold more than 28 million bottles in Australia equating to more than $73m in sales. However, it’s also attracted a slew of copy cat brands as well as significant competition for large internationals such as Hydro-Flask, Owala and PMI-owned Stanley for the global reusable drinkware market, which is estimated to be worth $10bn. In a bid to snare more of the market, Melbourne-based Frank Green has today released the most significant product overhaul in the company’s history, launching the new ‘Edition Two’ range, reports Danielle Long: https://bit.ly/3UyzrY5
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