Black Friday Cyber Monday Sales Forecast $85 Billion

Every BFCM season, the launch gets planned down to the hour. The week after a first order gets whatever time is left. That week is where loyalty actually starts. It's when a first-time buyer either becomes a second-time buyer or quietly drifts off. As the ad agency for CRM and loyalty marketing, it's the week we think about most. Our Partner and Director of Strategy & Data, Andy Locke, spends his days on what happens after the order: segmentation, lifecycle journeys, and proving what actually drove lift. His take on what that week should look like is worth a read before your plan locks.

BFCM is coming up fast, but there’s still time to make an impact! Sometimes it’s the smaller optimizations that make the biggest difference, especially during the busiest shopping season of the year. Whether it’s recovering abandoned carts, engaging shoppers at the right time, or making the customer experience a little more personalized, there are still plenty of opportunities to capture revenue that might otherwise be missed. This is exactly where Upsellit can help brands make the most of their existing traffic and turn missed opportunities into additional revenue. If you're looking for ways to capture more revenue this BFCM, happy to connect and see where Upsellit might be able to help! #BFCM #ConversionOptimization #Ecommerce #HolidayMarketing

The one-minute version: For Cyber Monday, Upsellit offered abandoning shoppers 15% off to save their cart, then followed up with a three-part email series. When shoppers came back, even on a different device, their cart was rebuilt with the discount already applied. The result: 45.29% conversion/click rate. See the full campaign and five more BFCM strategies in the case study: https://lnkd.in/gkGVJPMN

Black Friday is Friday 27 November and Cyber Monday is 30 November. If creators are part of your Q4 plan, the next two weeks decide how it goes. Here's the checklist we run with brands. Swipe through. Which one is your team still missing? #InfluencerMarketing #CreatorEconomy #MarketingStrategy

Pro tip for your Black Friday sale: don't say it "ends November 30th." Who knows what November 30th is? Nobody's keeping track of a date. Say it ends Cyber Monday. People remember that.

Peak season 2026 is shaping up to be one of the busiest yet – and it's arriving earlier than usual. From capacity planning to returns management, preparation is everything. 🚛📦 Swipe through for 5 tips to get your logistics ready for Black Friday, Cyber Monday and beyond. For a deeper dive into peak season logistics, check out our 2023 blog article on the topic – the fundamentals still apply: https://okt.to/hFQyJC #dhlfreight #peakseason #blackfriday #logistics

Peak season 2026 is shaping up to be one of the busiest yet – and it's arriving earlier than usual. From capacity planning to returns management, preparation is everything. 🚛📦 Swipe through for 5 tips to get your logistics ready for Black Friday, Cyber Monday and beyond. For a deeper dive into peak season logistics, check out our 2023 blog article on the topic – the fundamentals still apply: https://okt.to/FSvMWq #dhlfreight #peakseason #blackfriday #logistics

Think Cyber Weekend 2025 was big? Our experts say 2026 will be even bigger. 34% of all Cyber Weekend sales happen on Monday, showing just how important eCommerce really is. Check out this report to see just how big one weekend can be for the parts department -> https://bit.ly/4dGML30

BFCM isn’t just about the sale. It’s how shoppers discover you, how you build demand, how you manage the peak, and what you do with those customers after Cyber Week. That’s what we built Maropost’s 2026 Holiday Success Guide around: practical guidance across demand, campaigns, operations and retention, plus a Unified Commerce Readiness Scorecard to help teams spot gaps before peak. 📖 Read the guide: https://lnkd.in/ewhpYNjR

Our 2026 Black Friday & Cyber Monday Guide for Marketers is now live.   Built for marketers planning for one of the most competitive periods of the year, the guide explores how shopper intent is evolving, why the path to purchase is changing, and where brands can find more efficient opportunities across the season.   From AI-led discovery and rising media costs to smarter planning across the full BFCM journey, it brings together the key shifts marketers should be preparing for in 2026. Download Now: https://lnkd.in/eatsxPdq