Faster checkouts. Bigger orders.
More repeat sales.
The purple button people trust
Shoppers prefer to check out with Shop Pay, whether they’re shopping with their personal AI agent or at a store they discovered on TikTok.
Convenience that converts
Shoppers arrive at your store with all their delivery and payment preferences prefilled. So they’re out 2.5x faster (vs. guest checkout).1
Personalize your store for each shopper
Shoppers bring their order history with them, from their unique style to their shoe size. So you can highlight products and offers they’ll love.
Cha-ching. Cha-ching. Cha-ching.
Shop Pay purchases have 16% higher average order value, and include 8% more units per transaction. And shoppers are 77% more likely to buy again from Shop Pay stores.1
All the ways people love to shop
Flexible payment options
Let shoppers pay in installments or all at once.2 Or turn a one-time purchase into a regular thing with subscriptions.
Wherever they go
Shoppers check out with Shop Pay everywhere. At your store. On the Shop app. Even when they use their AI agent to shop.
Free. Safe. Easy.
No added fees
Shop Pay comes free with Shopify Payments. You pay zip, zero, nada.
Fraud protection by default
Protect yourself from bad actors, chargebacks, and new types of fraud.
Built right into Shopify
No external payment processors to deal with. You get full control.
Integrates with any platform
Even brands not on Shopify can let shoppers buy with Shop.
Get discovered on the Shop app
Order tracking that brings them back
Ongoing order updates help build customer trust and drive more revisits to your store.
More chances to make the sale
Whatever shoppers add to cart is waiting for them on Shop, so they can always check out later.
Hundreds of millions of built-in shoppers
When you join Shopify, your products are automatically discoverable by your likeliest customers on Shop.3
Put customers on repeat
That first sale is just the beginning.
1 Based on Shopify internal data for 2025.
2 Rates from 0-36% (so an $800 purchase at 0% APR might cost $66.67/mo over 12 months). Payment options through Shop Pay Installments are subject to eligibility and are provided by Affirm’s lending partners. Options depend on your purchase amount, and a down payment may be required. More options may be available upon approval. See state notices to consumers.
3 Based on the number of Shop Pay accounts as of June 30, 2026.