From the Editor

Last Updated Jun 3, 2025, 1:01am EDT

  • Emma Grede is founding partner and chief product officer of Kim Kardashian's shapewear brand Skims. Her stake in Skims accounts for three-fourths of her fortune.
  • She and her husband Jens have also invested in and help run several other less valuable businesses including denim brand Frame and other Kardashian and Jenner businesses.
  • The Shark Tank guest judge also owns 10% of fast-growing Cakes body, maker of reusable nipple covers, for women to wear under clothing.
  • Grede is teaming up with the NFL, Fanatics and Kristin Juszczyk, wife of a San Francisco 49ers fullback on fashion brand Off Season.
  • She recently joined the board of the Obama Foundation and launched a podcast, Aspire with Emma Grede.
  • She is chairwoman of The Fifteen Percent Pledge, a nonprofit that works to get retailers to dedicate 15% of their monthly budget to Black-owned businesses.
Wealth History
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Forbes Lists

Personal Stats

Age
44
Source of Wealth
Apparel, Self Made
Self-Made Score
9
Residence
Los Angeles, California
Citizenship
United Kingdom
Marital Status
Married
Children
4
Did you know
Raised in East London by a single mother, Grede started a paper route at age 12 and saved her pennies to buy fashion magazines.
Grede and her husband paid $45 million in 2022 for a Malibu home once owned by Ellen DeGeneres.
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Apr 16, 2026

Emma Grede's Rule Of Thirds For Navigating Leadership Challenges

Good American Cofounder and CEO Emma Grede sat down with Forbes to discuss her new book, 'Start With Yourself', and her framework for self-leadership in business. Grede talks about the necessity of destigmatizing money conversations among women and the importance of holding a concrete vision rather than relying on manifestation. She also details her "rule of thirds" for contextualizing the difficulties of entrepreneurship and explored how agentic AI will transform small businesses.
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Why This CEO Thinks Women Need To Talk More About Money

Emma Grede is the cofounder and CEO of apparel company Good American. She recently joined the board of the Obama Foundation and launched a podcast, 'Aspire with Emma Grede'. She is chairwoman of The Fifteen Percent Pledge, a nonprofit that works to get retailers to dedicate 15% of their monthly budget to Black-owned businesses. Grede sits with ForbesWomen editor Maggie McGrath to discuss her career as a serial entrepreneur, and her latest effort into the world of podcasting.
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Emma Grede Reveals Her Secret To Generating More Money

Emma Grede is the cofounder and CEO of apparel company Good American. She recently joined the board of the Obama Foundation and launched a podcast, 'Aspire with Emma Grede'. She is chairwoman of The Fifteen Percent Pledge, a nonprofit that works to get retailers to dedicate 15% of their monthly budget to Black-owned businesses. Grede sits with ForbesWomen editor Maggie McGrath to discuss her career as a serial entrepreneur, and her latest effort into the world of podcasting.
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2024 Forbes Power Women Summit: Designing Self-Made Success

Tory Burch Executive Chairman and CCO, Tory Burch, and Serial Entrepreneur, Emma Grede, talk to The Cut Editor in Chief and Black in Fashion Cofounder, Lindsay Peoples, about how their careers in fashion don't have to follow social media trends. Instead, their massively successful careers center around leaning into their brands' purpose.